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Optics Social Media, LLC

Why I’m Done with New Year’s Resolutions

As the calendar turns and a new year is ahead, many of us embark on the tradition of making New Year’s resolutions. Yet, for small business owners, the track record of these resolutions lasting beyond the first few weeks is often disheartening. Here are five reasons why the allure of New Year’s resolutions tends to …

Why Having Lots of Directory Listings Will Benefit Your Small Business

As a small business owner, you already know the importance of reaching as many potential customers as possible. One effective way to increase your online visibility is by having your business listed in multiple directories across the web. Accordingly, here are a few benefits of having lots of directory listings for your small business… 1. …