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Optics Social Media, LLC

7 reasons a small business needs SEO

Are you a small business owner? If so, you might be wondering if SEO is right for you. I believe the answer is yes, and here are 7 reasons why: Enhanced Online Visibility: Search engine optimization (SEO) raises your website’s position in search engine results pages (SERPS). This means that when consumers look for keywords …

Why I’m Done with New Year’s Resolutions

As the calendar turns and a new year is ahead, many of us embark on the tradition of making New Year’s resolutions. Yet, for small business owners, the track record of these resolutions lasting beyond the first few weeks is often disheartening. Here are five reasons why the allure of New Year’s resolutions tends to …

A Beginner’s Guide to Using AI for Small Businesses

Introduction: Small businesses have access to a wide range of technology tools in the modern digital age that can help them organize their operations, increase productivity, and achieve a competitive advantage. Artificial Intelligence (AI) is one such technology that has significantly increased in popularity. We will present a beginner’s approach to using AI for small …

Why Having Lots of Directory Listings Will Benefit Your Small Business

As a small business owner, you already know the importance of reaching as many potential customers as possible. One effective way to increase your online visibility is by having your business listed in multiple directories across the web. Accordingly, here are a few benefits of having lots of directory listings for your small business… 1. …

5 REASONS SEO IS ESSENTIAL FOR WEBSITE SUCCESS

1. Website traffic Traffic is the most important focus of a website other than web design. Up to 64% of website traffic comes from organic search, so if you’re not using SEO tactics, you’re not getting found. The internet is a sea of information; it’s easy for customers to get lost and distracted. Search engines find your site …