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Optics Social Media, LLC

A Beginner’s Guide to Using AI for Small Businesses

Introduction: Small businesses have access to a wide range of technology tools in the modern digital age that can help them organize their operations, increase productivity, and achieve a competitive advantage. Artificial Intelligence (AI) is one such technology that has significantly increased in popularity. We will present a beginner’s approach to using AI for small …

Why Having Lots of Directory Listings Will Benefit Your Small Business

As a small business owner, you already know the importance of reaching as many potential customers as possible. One effective way to increase your online visibility is by having your business listed in multiple directories across the web. Accordingly, here are a few benefits of having lots of directory listings for your small business… 1. …

5 REASONS SEO IS ESSENTIAL FOR WEBSITE SUCCESS

1. Website traffic Traffic is the most important focus of a website other than web design. Up to 64% of website traffic comes from organic search, so if you’re not using SEO tactics, you’re not getting found. The internet is a sea of information; it’s easy for customers to get lost and distracted. Search engines find your site …