In digital marketing, we follow a process called MAA or METRICS, ANALYSIS, ACTION in order to move prospects through a “marketing funnel”. We liken this to a visit to the Emergency Room. When a patient enters the Emergency Room complaining about their arm, the doctor will check their VITALS (ie. take an X-ray), DIAGNOSE the problem (ie. the X-ray shows it’s a broken arm) and then lay out a TREATMENT plan (ie. we’re going to have to put a cast on your arm). The doctor is following a logical process we call MAA.
To effectively grow your business, we need to first look at your online presence, check the METRICS, then ANALYZE the results, before we can take ACTION.